PR articles do not aim to illuminate the issue in full width, but simply inform and captivate. The reader can also search for more information and visit your website. Here he learns the details. It will increase traffic to your site, and possibly sales and interest in your services.
PR articles contain keywords and backlinks. These are useful for visitors to your site, but also for search engine bots that focus on backlinks. They evaluate their quality, not quantity. The search engines also take into account where the links are located, so it is necessary to place the articles on high-quality sites for the intended.
Tips for writing
PR articles should include numbers, many synonyms, so as not to repeat the same phrases and the same words, it is necessary to write correctly in Czech, and thus to inspire the trust of readers. No one should know that it is not a classic text.